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22nd May 2018
NatWest to become English National Ballet’s first Principal Partner
NatWest will be supporting the English National Ballet as its first Principal Partner for the next four years. The support will allow English National Ballet to bring more communities together by providing them with increased access to the very best in British ballet.
Last year English National Ballet gave 175 performances to audiences of over 295,000 people with over 30,000 tickets being sold for £14 or less, and will work together with NatWest over the coming months to agree on how this activity will be extended across the country.
Digital innovation is essential in ensuring English National Ballet provides access to ballet to the widest possible audience. Video content for its production of Akram Khan’s Giselle has received over 7.5 million views, while the production was recently screened in over 175 cinemas across the country.
Alison Rose, NatWest CEO of Commercial & Private Banking, said: “I am delighted to be announcing our four-year partnership with the English National Ballet. As the company’s Principal Partner, we will be working collaboratively to take ballet to a wider and more diverse audience in communities across the country. We look forward to sharing the positive values of this dynamic and captivating art form.”
Tamara Rojo CBE, Artistic Director at the English National Ballet, said: “This support from NatWest allows us to continue our ambitious aim to push the boundaries of ballet for both the Company and audience by honouring and reinvigorating traditional works, introducing innovative new works, and allowing us to be even more open with our local communities through our offstage projects including our ground-breaking Dance for Parkinson’s programme. We believe that ballet has no barriers and is for everyone, everywhere, and I am thrilled to be able to continue to share our art form with as many people as possible.”